Tuesday, July 31, 2018

軒外之音 | G-SHOCK 慶祝成立 35 週年 | WITH A WEEK-LONG ROADSHOW IN KUALA LUMPUR


As part of G-Shock’s worldwide celebrations to mark the 35th Anniversary of Casio’s supremely tough, G-SHOCK, Casio Malaysia and Marco Corporation will be engaging the public with a stream of activities during a product roadshow from 30th July to 5th August 2018 at the Centre Court in Pavilion Kuala Lumpur.


The 35th Anniversary celebrations will kick off with a grand launch on 31st July 2018 at Pavilion KL that will see Lego Sam and his crew of B-boys deliver their hair-raising power moves on stage to signify the launch of G-SHOCK’s 35th Anniversary. Meanwhile, the backdrop for this spectacular performance is a specially curated art canvas by prominent graffiti artist Kenji Chai. Kenji’s interpretation of G-Shock’s Absolute Toughness is depicted in a vibrant giant canvas that instantly catches the eye.



To commemorate the occasion, the roadshow will chronicle the history and evolution of the classic 5600 series, also known as the Origin Series, which evolved from the first-ever GShock DW-5000C. The Origin Series which will be displayed for the entire duration of the roadshow, earned G-Shock its Absolute Toughness reputation through a combination of four core components - Structure, Function, Design and Material.


Throughout the week-long roadshow, visitors will be challenged to a series of Absolute Toughness fun physical toughness challenges. Some activities visitors can look forward to are the Human Claw Challenge, where visitors are hoisted up over a pool filled with GShock balloons and try their hand at trying to claw up balloons which contain tickets to prize redemptions. Another activity that aims to emphasize G-Shock’s toughness is the King of the Hammer! That’s right, visitors get to hammer away at an actual G-Shock watch! All visitors to the roadshow are encouraged to participate to stand a chance to win exciting prizes!



Mr Tezuka Itsuro, Managing Director of Casio Malaysia said “Celebrating 35 Years of Absolute Toughness is a fantastic milestone for the brand. We shall continue to push the boundaries of innovation to ensure we are always ahead of the game. ”



Both Lego Sam and Kenji Chai have masterfully propelled their individual expertise into popular culture and as such shares similarities to G-Shock’s dominant pop-culture icon status.



Thanks for having me, G-Shock Malaysia! 



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