Friday, August 10, 2018

軒外之音 | 亞航於2018吉隆坡時裝周展示東盟才華 | AirAsia celebrates Asean talent at KL Fashion Week 2018


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亞航今日於2018吉隆坡時裝周展示10位東盟設計師的卓越才華。

參與時裝秀的設計師是歷屆亞航Runway Ready設計師選拔大賽 (AirAsia Runway Ready Designer Search 簡稱AARRDS)的選手,在結束比賽後就開始了他們的時裝設計的職業生涯。10位設計師一共展示了30套服裝,其中的服裝品牌包括 KAVA (汶萊)、KONG (柬埔寨)、Shella Merina Personal Designs (印尼)、Billy L’amour de Ma Vie (老撾)、phyn Studio (馬來西亞)、Glam Mabel (緬甸)、Paraluman by Bea Samson (菲律賓)、SILVU (新加坡)、Arataweekend (泰國)及Tu Bong (越南)。

AirAsia, the truly Asean airline celebrates ten Asean designers at the Kuala Lumpur Fashion Week (KLFW) 2018 today.
The fledgling designers, whose career in the fashion industry took off after their participation in AirAsia Runway Ready Designer Search (AARRDS) competition, showcased over 30 looks from their fashion labels. The labels include KAVA (Brunei), KONG (Cambodia), Shella Merina Personal Designs (Indonesia), Billy L’amour de Ma Vie (Laos), phyn Studio (Malaysia), Glam Mabel (Myanmar), Paraluman by Bea Samson (Philippines), SILVU (Singapore), Arataweekend (Thailand) and Tu Bong (Vietnam).




亞航(數碼化、轉型、企業服務)副集團首席執行員 Aireen Omar說:“東盟不僅是一個擁有眾多美麗的景點的區域,而且人才濟濟。在過去三年中,亞航Runway Ready設計師選拔大賽已經成功挖掘許多東盟人才並提供他們踏上時尚界的平臺。該選拔賽也為他們提供了許多機會,實現了他們的夢想,而且他們還可以從我們的時尚界合作夥伴那裏學習如何應用數據營銷,從中索取有用的行業知識。我們希望他們的成功將繼續激勵東盟地區的年輕設計師展翅高飛。”

AirAsia Deputy Group CEO Digital, Transformation and Corporate Services Aireen Omar said, “Asean is not just a region with many breathtaking destinations, it is also blessed with abundant talent. Over the past three years, AirAsia Runway Ready Designer Search has become a platform for Asean talent to catapult their careers in the region’s fashion industry. The competition has also opened doors for them to turn their dreams into reality and enabled them to learn valuable insights not just in e-commerce but also how to apply digital marketing from our fashion industry partners. We hope their success will continue to inspire young talent in the region to spread their wings and fly further.”





吉隆坡時裝周創辦人 Andrew Tan 說:“亞航是我們最忠誠的合作夥伴。他們的支持確實讓吉隆坡時裝周更加精彩。在過去的四年裏,亞航的團隊將我們送到了許多不同的地方,我認為這是吉隆坡時裝周能夠在東盟許多不同國家加強我們品牌印象的重要原因。”

設計師們今天在選拔賽經過多輪審判,評審針對其作品中的設計創意、原創性、一致性、是否符合東盟主題、實用性及舞臺展示潛力作出評論。選拔賽的評審團有亞航 (數碼化、轉型、企業服務) 副集團首席執行員 Aireen Omar、吉隆坡時裝周創辦人 Andrew Tan、FashionValet 行銷主管 Nadia Alisya、著名設計師F izi Woo、Female 雜誌主編楊美玲、海鷗集團董事經理兼設計師品牌 Infinence 的創始人陳景崗、名人造型師 Min Lun 及大馬名模 Tinie。

Founder of KL Fashion Week Andrew Tan said, “One of our most committed partners is none other than AirAsia. Their support has truly let the Kuala Lumpur Fashion Week fly. For the past four years, the AirAsia team has worked tirelessly to send us to many different locations which I believe is a huge part of the reason that Kuala Lumpur Fashion Week has been able to strengthen its brand in many different countries in Asean.”

The aspiring designers went through extensive rounds of judging and were selected based on their design creativity, originality and consistency of their collection, adherence to the Asean theme, practicality as well as stage presentation potential. The panel of judges includes AirAsia Deputy Group CEO Digital, Transformation and Corporate Services Aireen Omar, Founder of KLFW Andrew Tan, FashionValet Head of Marketing Nadia Alisya, Established fashion designer Fizi Woo, Editor of Female Magazine Yang Mei Ling, Managing Director of Hai-O Group and Founder of Designer Brand Infinence Tan Keng Kang, Celebrity Stylist Min Luna, and Malaysia’s Top Model Tinie.


時裝秀其中的亮點是 Tran Thi Tu 的自創品牌 Tu Bong,她首次展示了 ‘幻想中的女人’ 系列,共16套服裝。來自越南的 Tran Thi Tu 是 2017 年亞航 Runway Ready 設計師選拔大賽的冠軍。她在短短一年內就已成功在越南的時尚圈打出名堂,還接受了越南 Harper’s Bazaar 及數個時尚電視節目的采訪。她也即將在 fashionvalet.com 上推出一個膠囊系列。 

The highlight of the show was Tran Thi Tu’s ‘The Women of Illusion’, in which she debuted 16 looks from her label, Tu Bong. Hailed from Hanoi, Vietnam, Tran Thi Tu was the grand prize winner of AARRDS 2017. She has since successfully made her way into Vietnam’s fashion industry and was featured in Harper’s Bazaar Vietnam as well as various fashion programmes on national television. Her success continues as her upcoming Ready-to-Wear capsule collection is set to be sold on fashionvalet.com.



今年亞航Runway Ready設計師選拔大賽持續在馬來西亞進行。最終五強選手-來自檳城Equator學院的Kelly Lee Kah Shin、Raffles學院的Lau Zhong Xun、吉隆坡Esmod的Tan Win Shean、Fashion Academy的Daphne Lim Wen Sin及Saito大學學院的Kristopher Toon都在時裝秀上展示了他們的作品。 

AARRDS continued in Malaysia this year where the top 5 finalists; Kelly Lee Kah Shin from Equator College Penang, Lau Zhong Xun from Raffles College, Tan Win Shean from Esmod Kuala Lumpur, Daphne Lim Wen Sin from Fashion Academy and Kristopher Toon from Saito University College each presented three fashion forward looks from their collection.



Photo caption: (Middle) Founder of KL Fashion Week Andrew Tan with the Grand Prize winner of AirAsia Runway Ready Designer Search 2018, Daphne Lim from Fashion Academy.


最終來自 Fashion Academy 的 Daphne Lim Wen Sin 奪下了 2018亞航 Runway Ready 設計師選拔大賽的冠軍,榮獲的獎項包括15萬亞航 BIG 積分、FashionValet 贊助的2萬5千令吉制作費用於發布在 fashionvalet.com 上銷售的膠囊系列、亞航機艙雜誌 Travel360 特輯專訪、華為全新的NOVA 3 I 3i 智能手機、KLFW 團隊的指導及能再次參展於吉隆坡時裝周 2019。

The AirAsia Runway Ready Designer Search Grand Finale 2018 ended with a bang. Daphne Lim Wen Shin from from Fashion Academy was announced as the Grand Prize winner, taking home 150,000 AirAsia BIG Points; RM25,000 fund to produce a capsule collection to be sold on fashionvalet.com, a fashion spread in AirAsia’s inflight magazine, Travel360; Huawei all-new Nova 3 smartphone, mentorship from KLFW team, and a confirmed slot to showcase their full collection at KLFW 2019.


亞軍得主是來自Raffles學院的 Lau Zhong Xun,將獲得與 Infinence 品牌的合作合約及華為全新的 NOVA 3 I 3i 智能手機。

The second place went to Lau Zhong Xun from Raffles College, and won a contract to design a collection for the brand Infinence and a Huawei all-new Nova 3 smartphone.


季軍得主則是來自吉隆坡 Esmod 的 Tan Win Shean,將獲得與 Infinence 品牌的合作合約及華為全新的 NOVA 3 I 3i 智能手機。

Third place went to Tan Win Shean from Esmod Kuala Lumpur, and won a contract to design a collection for the brand Infinence and a Huawei all-new Nova 3 smartphone.



亞航也是2018吉隆坡時裝周的首選飛行夥伴。亞航Runway Ready設計師選拔大賽2018的主要贊助商包括亞航BIG忠實計劃、FashionValet、Infinence、Travel360雜誌、華為及吉隆坡時裝周。

AirAsia is once again KLFW 2018 exclusive Preferred Travel Partner. The other main sponsors of AARRDS 2018 include AirAsia BIG Loyalty, FashionValet, Infinence, Travel360 Magazine, Huawei and KL Fashion Week.


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